Social media advancement means being a part of the conversation. Engaging in what your industry is talking about is vital for growth and development. I have learned this applies in every aspect of our culture. We are communicators; people who bounce ideas back and forth.
In agriculture, social media has not previously been a hot topic. We spend our time in a corn field, a greenhouse, a tradeshow. We have networked face to face. But, things are changing. What does it mean now that a grower's technical question has an answer that is only a click away? What does it mean that we can find the next "product development extraordinaire" on our LinkedIn account?
I've invested some time in thinking about where our agribusiness is headed - tomorrow, 3 years, 5 years from now. I know that social media and social networking will be an immense part of the journey.
More thoughts to come!
